Coastal Realty Group: First page of Google for target search terms in under 3 months
Coastal Realty Group had an established local reputation but a website that wasn't competing for organic search visibility. We ran a full SEO audit, built a targeted keyword strategy around winnable local terms, and implemented the on-page and technical changes needed to rank — fast.
An established brokerage losing ground online to better-optimized competitors
Real estate is one of the most competitive local search categories there is — every agent and brokerage in a market is fighting for the same handful of page-one spots. Coastal Realty Group had an established local reputation but a website that wasn't built to compete for organic search visibility, and buyers and sellers searching online for an agent in their area weren't finding them ahead of larger, better-optimized competitors.
Website not ranking for the local buyer and seller searches that drive real leads
Losing page-one positions to larger, better-optimized competing brokerages
No structured keyword strategy — content wasn't targeting the terms customers actually searched
Google Business Profile incomplete, limiting visibility in local map results
A targeted SEO strategy built around winnable local keywords
We started with a full SEO audit to see exactly where the site was losing ground technically and where the content gaps were, then built a keyword and content strategy around the specific searches local buyers and sellers actually use — neighborhood and area-specific terms, not just generic "real estate agent" searches that would take years of authority-building to compete for. On-page optimization, technical fixes, and a Google Business Profile overhaul rounded out the work.
Full SEO Audit
Identified exactly where the site was losing ground — technical issues, content gaps, and keyword misalignment — before making a single change.
Local Keyword Strategy
Built around neighborhood and area-specific terms real buyers and sellers search, rather than high-competition generic keywords that would take years to rank for.
On-Page Optimization
Title tags, meta descriptions, headings, and content structure updated across all key pages to align with target search terms.
Google Business Profile Overhaul
Complete GBP optimization to improve visibility in local map pack results — where buyers and sellers often start their search.
What changed in the first three months
Reached page 1 of Google for target search terms in under three months
Organic traffic from local buyer and seller searches increased measurably
Google Business Profile now appearing in local map results for priority searches
Site technical health improved significantly, removing crawl and indexing blockers
Their SEO services put us on the first page of Google in under 3 months. The ROI has honestly been incredible.
Services used in this project
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